HitTail & The Long Tail Concept
I found this cool little tool that helps you expand your reach in the search engines by utilizing The Long Tail Concept. It’s a free service so I figured I would give it a try. I will update later on how the test goes.
HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. We present these terms to you as suggestions that when acted on can boost the natural search results of your site. It’s that simple.
The Long Tail Concept
The long tail is an economic concept that says the collective demand for less-popular items (in green) can exceed the all the most popular added together (in red). Online music stores are a perfect example because they can carry large collections of music just as easily as just a small selection. The product is digital and there are no inventory issues. So, the pay-per-click industry is now using this concept to encourage you to run ever-larger keyword buys. Their inventory of obscure, yet valuable keywords is inexhaustible. But the dirty secret of keyword marketing is that the longtail concept applies even better to un-paid search, and can eventually free you from your paid keyword campaigns. How?